When the City of San Carlos Chamber asked LOOK to rebrand and create a campaign for our hometown where we both live and work, we were thrilled and honored. We breathed new life into the authentic historical legacy of San Carlos that was founded almost a century ago around the tagline; The City of Good Living. We developed a series of custom hand-drawn illustrations that appeal to the City’s architecture, resident’s, retail attractions and activities that make the City unique. The new brand is fresh and energetic, with a nod to history. And you’ll experience it everywhere — from civic collateral to street banners.