“That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”
Steve Jobs highlights an extremely important point about simplicity in design; complexity can cloud a consumer’s perception of a logo. From search giants to entertainment apps, to the popular tech brands, companies have been updating their brand to keep up with the latest minimalist, flat style. Some companies are creating their designs internally, while there are still a fair amount of known brands who have outsourced to well-known agencies like Pentagram and Design Studio. Here is a breakdown of six universally popular brands that have since redesigned their own mark successfully in order to stay relevant in this hyper-visual world.