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Visa Cashless World Report

Innovations for a Cashless World by Visa

It isn’t every day we get asked to create an immense, comprehensive report (over 80 pages) for one of Visa’s most important initiatives — Innovation for a Cashless World. It was both an opportunity and a challenge. An opportunity to prove that the trust Visa placed in LOOK for such a key global project was not misplaced. A challenge to push the Innovation Center Brand Guidelines further, make the data and analytics more visually global in nature, and most importantly, weave together one united story from numerous viewpoints and subject matter authors. 

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Top 5 Typography Trends We Can’t Get Enough Of

Finding new and unique ways to manipulate type has become a constant mission for many creatives because we want content to stand out, make waves and surprise our audience. Over the past few months, several trends have surfaced, which we’ll take a look at below. Whether they are used for an advertisement, infographic, or other creative project, these typography trends will showcase personality, sophistication and unique expression in any piece of work.
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Conviva Infographic

Client Spotlight: Conviva

The hottest video platform company in the next generation of TV asked LOOK to create their “Market Year in Review” completely in infographics. It was a creative challenge we love to take on — one that mixes both sides of the brain — data and design.

We started first by establishing a brand style for all of the companies core icons like “ viewer data, viewing time, plays, concurrency, devices, etc., in both color and design. If you don’t know what all these terms mean, you certainly will now that we created simple illustrative icons to represent each solution.

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Vis _Diversity Black History Month 2018

LOOK helps Visa LOOK forward

Throughout the month of February, Visa celebrates Black History Month as part of their powerful diversity and inclusion initiatives. We are proud to have worked on this campaign two years running which is not only a chance to honor the achievements of the black community and reflect on the past, but to also examine how to demonstrate inclusion in our everyday interactions with one another and look forward.

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El Camino Healthcare District Hypertension Campaign

Raising awareness can save lives

Many times clients come to us with the request to help them increase brand or product awareness in order to gain market share.

El Camino Healthcare District came to LOOK to help them create a public awareness campaign in order to SAVE LIVES in their community. High blood pressure (hypertension) is called the “silent killer”. Many times, there are no symptoms, and the only way people can protect themselves from a heart attack or stroke is to KNOW their blood pressure, and to take steps to lower it if they are at risk.

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Wornick Jewish Day School Admissions Brochure

No Two Schools Are Alike

LOOK has branded 11 schools and counting. One thing that is abundantly clear to us is that we cannot make assumptions about schools in general.

Our discovery process takes little time to uncover the very unique personality of each school and the students who attend them. Each school administrator will tell you that they are not competing for students with other area schools, but rather they want to attract the student who is the right fit for their specific school.

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