marketing Tag

Website Designs: from concept to reality

Check out our video featuring a snapshot of some of our website design projects for business small and large! Want to learn more? Click here or send us an email to contactus@look-agency.com.

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Social Movements

Branding Social Movements

Social movements are a part of the historic landscape and are ever present in popular culture today. These movements can occur as a public reaction to significant events—either positive or negative—as a reaction to changing laws or traumatic events, creating a community to stand in solidarity with. Strong imagery, color palettes and phrases have followed some of these causes through their own history, and help us recognize a particular social movement in a variety of ways, on shirts, in parades, and through social media.

For example, Donald Trump’s “Make America Great Again” slogan was pulled from Reagan’s presidential campaign message of “Let’s Make America Great Again” intentionally to create a correlation between these two politicians to create a sense of comfort with those who supported Reagan as a president. References, such as this, can bring a sense of reconnection to audiences; Trump was not the first to do this. Rosie the Riveter, originally a cultural icon to represent women working in the factories during WWII, has since become a symbol for feminism, especially in the workplace. Throughout history, social movements have created community through shared passion for a cause, and desire to make a better future, which is why many see a correlation between modern movements and those from the past.

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Top 5 Typography Trends We Can’t Get Enough Of

Finding new and unique ways to manipulate type has become a constant mission for many creatives because we want content to stand out, make waves and surprise our audience. Over the past few months, several trends have surfaced, which we’ll take a look at below. Whether they are used for an advertisement, infographic, or other creative project, these typography trends will showcase personality, sophistication and unique expression in any piece of work.
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Brain to Brand

From Brain to Brand: 5 Essentials to Build Your Brand from Scratch

There is so much to be inspired by every single day, whether you’re browsing though social media, walking down the street, looking at public as you contemplate your brand and start to doodle logo designs. But how can you get that brand idea from your head to reality? It’s not as daunting as you think. If you’re building a brand from scratch, you’ll need to consider the following five essentials. We think it will help.

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top 5 website best practices for 2018

Out with the Old, In with the New: Web Design in 2018

Web design is becoming an increasingly popular requirement for brand, company and individual success. Why? Everyone is attached to some sort of a device because of work or personal use. People communicate through WiFi, whether that is through platforms like iMessage, Facebook Messenger or Instagram Direct Messaging. The only way to keep us engaged these days is through interactive web experiences.

How do I, as a company or brand, engage users effectively? There are several ways to accomplish this successfully; sometimes it involves paying a large sum to someone who can make your site beautiful and ever present on the World Wide Web, but most of the time, some of these can be done through hosting sites and with a little finagling of your web design.

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Conviva Infographic

Client Spotlight: Conviva

The hottest video platform company in the next generation of TV asked LOOK to create their “Market Year in Review” completely in infographics. It was a creative challenge we love to take on — one that mixes both sides of the brain — data and design.

We started first by establishing a brand style for all of the companies core icons like “ viewer data, viewing time, plays, concurrency, devices, etc., in both color and design. If you don’t know what all these terms mean, you certainly will now that we created simple illustrative icons to represent each solution.

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Visa Diversity Inclusion Campaigns

It’s Proven, Diversity Brings Productivity and Employee Happiness (and Profits)

Why not hire an Agency that not only is part of a global effort to be D+I compliant, but also has experience working for Fortune 500 companies on their latest campaigns?

International Women’s Day, Black History Month, Pride — All companies, no matter what size, need to seek diversity, create inclusion and drive profits. Studies show that diverse workplaces are more productive and profitable. Many companies have already adopted policies to become more LGBT (lesbian, gay, bisexual and transgender) inclusive as seen in our recent Pride campaign for Visa. That campaign helped us procure a new website project for San Mateo County’s Pride Center — the first of it’s kind outside a major city!

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Client Request we Hear Too Often

Common Client Requests We Hear too Often

Clients — regardless if they’re large or small — can sometimes be vague and somewhat unrealistic when it comes to design guidance and requests. We love our clients, and they mean well, but often we live in two different worlds. Part of a good agency partner is not only design but also educate.

Regardless of the reason, here are the top ten client requests we hear too often, yet secretly cringe when we get them.

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