First impressions are essential in business. When potential clients see your logo on the side of a building or on your homepage, it creates an immediate impression of the company as a whole — yes, just by looking at your logo. If it’s outdated, then what does that say about your company?
Logos are crucial to the perception of your company. With that in mind, it truly matters what your logo looks like. What emotions does it evoke? Is there intention behind the colors, fonts, and/or mark that’s used? Is it visually relevant?
If your logo is no longer a current reflection of your company, it may need to be updated without completely losing the visual equity of the brand.
Why should a logo refresh be your next big project?