illustration Tag

Social Movements

Branding Social Movements

Social movements are a part of the historic landscape and are ever present in popular culture today. These movements can occur as a public reaction to significant events—either positive or negative—as a reaction to changing laws or traumatic events, creating a community to stand in solidarity with. Strong imagery, color palettes and phrases have followed some of these causes through their own history, and help us recognize a particular social movement in a variety of ways, on shirts, in parades, and through social media.

For example, Donald Trump’s “Make America Great Again” slogan was pulled from Reagan’s presidential campaign message of “Let’s Make America Great Again” intentionally to create a correlation between these two politicians to create a sense of comfort with those who supported Reagan as a president. References, such as this, can bring a sense of reconnection to audiences; Trump was not the first to do this. Rosie the Riveter, originally a cultural icon to represent women working in the factories during WWII, has since become a symbol for feminism, especially in the workplace. Throughout history, social movements have created community through shared passion for a cause, and desire to make a better future, which is why many see a correlation between modern movements and those from the past.

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Top 5 Typography Trends We Can’t Get Enough Of

Finding new and unique ways to manipulate type has become a constant mission for many creatives because we want content to stand out, make waves and surprise our audience. Over the past few months, several trends have surfaced, which we’ll take a look at below. Whether they are used for an advertisement, infographic, or other creative project, these typography trends will showcase personality, sophistication and unique expression in any piece of work.
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Conviva Infographic

Client Spotlight: Conviva

The hottest video platform company in the next generation of TV asked LOOK to create their “Market Year in Review” completely in infographics. It was a creative challenge we love to take on — one that mixes both sides of the brain — data and design.

We started first by establishing a brand style for all of the companies core icons like “ viewer data, viewing time, plays, concurrency, devices, etc., in both color and design. If you don’t know what all these terms mean, you certainly will now that we created simple illustrative icons to represent each solution.

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