It isn’t every day we get asked to create an immense, comprehensive report (over 80 pages) for one of Visa’s most important initiatives — Innovation for a Cashless World. It was both an opportunity and a challenge. An opportunity to prove that the trust Visa placed in LOOK for such a key global project was not misplaced. A challenge to push the Innovation Center Brand Guidelines further, make the data and analytics more visually global in nature, and most importantly, weave together one united story from numerous viewpoints and subject matter authors.
Thanksgiving traditions have changed throughout the years, while others remain the same. Have you celebrated the holiday the same for years, decades or even generations?
As you think about the past, here are some interesting facts to keep you full during this holiday!READ MORE
First impressions are essential in business. When potential clients see your logo on the side of a building or on your homepage, it creates an immediate impression of the company as a whole — yes, just by looking at your logo. If it’s outdated, then what does that say about your company?
Logos are crucial to the perception of your company. With that in mind, it truly matters what your logo looks like. What emotions does it evoke? Is there intention behind the colors, fonts, and/or mark that’s used? Is it visually relevant?
If your logo is no longer a current reflection of your company, it may need to be updated without completely losing the visual equity of the brand.
Why should a logo refresh be your next big project?
Though the term “graphic design” has only been used for under a century, visual communication transcends history, from the creation of cave paintings, family crests, and war propaganda to the development of packaging, advertisements, logos, and UX design. It is an integral part of how we communicate.
Finjan, a cybersecurity pioneer, was ready to launch their patented new VPN service. They had a name, “Invincibull”, and hired LOOK Agency to take it from there. Our job was to design a website and an app that would enable (mainly) men to stay anonymous online while traveling for business. It turns out that this group likes to indulge in fun and decadent past times while on the road. This could be anything from streaming European soccer games to watching the latest Hollywood hit movie.
With the tremendous rise in internet usage over the past ten years, it is essential for companies to have an online presence. The high volume of online traffic is providing new content every day. With this, web design needs to stay current and in order to keep audiences engaged with user-friendly, responsive design. Below, we explore current web design trends and those that are outdated.
StarVista has been helping people throughout San Mateo County navigate life’s challenges for over 50 years. Not only is StarVista an essential program that serves our local community, but they also provide thought leadership that supports people across the country. We were thrilled to be selected by the non-profit to refresh their brand, messaging and website because we are ‘neighbors’ in our community, and it is one of our passions to enable non-profits to market their services in a brighter light!