campaign Tag

Visa Diversity Inclusion Campaigns

It’s Proven, Diversity Brings Productivity and Employee Happiness (and Profits)

Why not hire an Agency that not only is part of a global effort to be D+I compliant, but also has experience working for Fortune 500 companies on their latest campaigns?

International Women’s Day, Black History Month, Pride — All companies, no matter what size, need to seek diversity, create inclusion and drive profits. Studies show that diverse workplaces are more productive and profitable. Many companies have already adopted policies to become more LGBT (lesbian, gay, bisexual and transgender) inclusive as seen in our recent Pride campaign for Visa. That campaign helped us procure a new website project for San Mateo County’s Pride Center — the first of it’s kind outside a major city!

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Vis _Diversity Black History Month 2018

LOOK helps Visa LOOK forward

Throughout the month of February, Visa celebrates Black History Month as part of their powerful diversity and inclusion initiatives. We are proud to have worked on this campaign two years running which is not only a chance to honor the achievements of the black community and reflect on the past, but to also examine how to demonstrate inclusion in our everyday interactions with one another and look forward.

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El Camino Healthcare District Hypertension Campaign

Raising awareness can save lives

Many times clients come to us with the request to help them increase brand or product awareness in order to gain market share.

El Camino Healthcare District came to LOOK to help them create a public awareness campaign in order to SAVE LIVES in their community. High blood pressure (hypertension) is called the “silent killer”. Many times, there are no symptoms, and the only way people can protect themselves from a heart attack or stroke is to KNOW their blood pressure, and to take steps to lower it if they are at risk.

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Visa Diversity Campaign

Women Making a Difference

It was recently brought to our attention how proud we should be, having built and thrived in our industry for over 17 years as a women-owned and operated creative agency. In recent news—with what seems to be a wave of career challenges for our gender—we need to stand proud and be loud. It was upsetting to read the recent article in The New Yorker about Silicon Valley’s dramatic pay imbalance for females.

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Wornick Jewish Day School Admissions Brochure

No Two Schools Are Alike

LOOK has branded 11 schools and counting. One thing that is abundantly clear to us is that we cannot make assumptions about schools in general.

Our discovery process takes little time to uncover the very unique personality of each school and the students who attend them. Each school administrator will tell you that they are not competing for students with other area schools, but rather they want to attract the student who is the right fit for their specific school.

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Cardinal Newman High School Comeback Campaign 2018

Client Spotlight: Cardinal Newman High School

Cardinal Newman High School is devastated by the Santa Rosa Fire. Staying close to the brands we create is a joy for any agency, but it can be painful.

Taking a client through the branding process creates a special relationship between the agency and the client team involved. Schools very often create a large stakeholder group to work with the agency during the branding exercise. They often make decisions by consensus, which requires an agency that listens and responds to each stakeholder’s view. This also usually requires more time and more design options on the part of the agency, along with gentle guidance on branding best practices.

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