advertising Tag

Brain to Brand

From Brain to Brand: 5 Essentials to Build Your Brand from Scratch

There is so much to be inspired by every single day, whether you’re browsing though social media, walking down the street, looking at public as you contemplate your brand and start to doodle logo designs. But how can you get that brand idea from your head to reality? It’s not as daunting as you think. If you’re building a brand from scratch, you’ll need to consider the following five essentials. We think it will help.

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Visa Diversity Inclusion Campaigns

It’s Proven, Diversity Brings Productivity and Employee Happiness (and Profits)

Why not hire an Agency that not only is part of a global effort to be D+I compliant, but also has experience working for Fortune 500 companies on their latest campaigns?

International Women’s Day, Black History Month, Pride — All companies, no matter what size, need to seek diversity, create inclusion and drive profits. Studies show that diverse workplaces are more productive and profitable. Many companies have already adopted policies to become more LGBT (lesbian, gay, bisexual and transgender) inclusive as seen in our recent Pride campaign for Visa. That campaign helped us procure a new website project for San Mateo County’s Pride Center — the first of it’s kind outside a major city!

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Vis _Diversity Black History Month 2018

LOOK helps Visa LOOK forward

Throughout the month of February, Visa celebrates Black History Month as part of their powerful diversity and inclusion initiatives. We are proud to have worked on this campaign two years running which is not only a chance to honor the achievements of the black community and reflect on the past, but to also examine how to demonstrate inclusion in our everyday interactions with one another and look forward.

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Minimalist logo brands that are ruling the world

Minimalist logo brands that are ruling the world

“That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

Steve Jobs highlights an extremely important point about simplicity in design; complexity can cloud a consumer’s perception of a logo. From search giants to entertainment apps, to the popular tech brands, companies have been updating their brand to keep up with the latest minimalist, flat style. Some companies are creating their designs internally, while there are still a fair amount of known brands who have outsourced to well-known agencies like Pentagram and Design Studio. Here is a breakdown of six universally popular brands that have since redesigned their own mark successfully in order to stay relevant in this hyper-visual world.

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LuLu's T-Shirt Comp Design

Uno, dos, tres, cuatro, cinco

LuLu’s Mexican Food has relied on LOOK to help deliver authentic, fresh creative since their first restaurant opened on the Alameda in Menlo Park in 2005. We are excited to help celebrate their most recent launch of LuLu’s in Campbell — their fifth location. We help with all the fun stuff like digital marketing campaigns, creating their “Salsa Galsa” customer centric platform, in store menus, gift cards, apparel, etc. — basically, anything and everything that involves their brand which is truly clever and all organic!

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El Camino Healthcare District Hypertension Campaign

Raising awareness can save lives

Many times clients come to us with the request to help them increase brand or product awareness in order to gain market share.

El Camino Healthcare District came to LOOK to help them create a public awareness campaign in order to SAVE LIVES in their community. High blood pressure (hypertension) is called the “silent killer”. Many times, there are no symptoms, and the only way people can protect themselves from a heart attack or stroke is to KNOW their blood pressure, and to take steps to lower it if they are at risk.

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Visa Diversity Campaign

Women Making a Difference

It was recently brought to our attention how proud we should be, having built and thrived in our industry for over 17 years as a women-owned and operated creative agency. In recent news—with what seems to be a wave of career challenges for our gender—we need to stand proud and be loud. It was upsetting to read the recent article in The New Yorker about Silicon Valley’s dramatic pay imbalance for females.

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