PHILLIPS BROOKS SCHOOL: REBRANDING AN INDEPENDENT SCHOOL
For independent schools like Phillips Brooks, re-branding is strategically important—and emotionally challenging. We worked closely with community stakeholders to beautifully and concisely capture their essence, mission, and philosophy in a new logo, messaging platform, admissions viewbook and website.
“I was pleased with LOOK’s creativity, flexibility, and collaboration along the way. They made sure we achieved our goal of a bold and fresh brand that accurately conveys who we are as a school.”
– Scott Erickson, Head of School, Phillips Brooks School