It isn’t every day we get asked to create an immense, comprehensive report (over 80 pages) for one of Visa’s most important initiatives — Innovation for a Cashless World. It was both an opportunity and a challenge. An opportunity to prove that the trust Visa placed in LOOK for such a key global project was not misplaced. A challenge to push the Innovation Center Brand Guidelines further, make the data and analytics more visually global in nature, and most importantly, weave together one united story from numerous viewpoints and subject matter authors.
Thanksgiving traditions have changed throughout the years, while others remain the same. Have you celebrated the holiday the same for years, decades or even generations?
As you think about the past, here are some interesting facts to keep you full during this holiday!READ MORE
Though the term “graphic design” has only been used for under a century, visual communication transcends history, from the creation of cave paintings, family crests, and war propaganda to the development of packaging, advertisements, logos, and UX design. It is an integral part of how we communicate.
Finjan, a cybersecurity pioneer, was ready to launch their patented new VPN service. They had a name, “Invincibull”, and hired LOOK Agency to take it from there. Our job was to design a website and an app that would enable (mainly) men to stay anonymous online while traveling for business. It turns out that this group likes to indulge in fun and decadent past times while on the road. This could be anything from streaming European soccer games to watching the latest Hollywood hit movie.
With the tremendous rise in internet usage over the past ten years, it is essential for companies to have an online presence. The high volume of online traffic is providing new content every day. With this, web design needs to stay current and in order to keep audiences engaged with user-friendly, responsive design. Below, we explore current web design trends and those that are outdated.
Social movements are a part of the historic landscape and are ever present in popular culture today. These movements can occur as a public reaction to significant events—either positive or negative—as a reaction to changing laws or traumatic events, creating a community to stand in solidarity with. Strong imagery, color palettes and phrases have followed some of these causes through their own history, and help us recognize a particular social movement in a variety of ways, on shirts, in parades, and through social media.
For example, Donald Trump’s “Make America Great Again” slogan was pulled from Reagan’s presidential campaign message of “Let’s Make America Great Again” intentionally to create a correlation between these two politicians to create a sense of comfort with those who supported Reagan as a president. References, such as this, can bring a sense of reconnection to audiences; Trump was not the first to do this. Rosie the Riveter, originally a cultural icon to represent women working in the factories during WWII, has since become a symbol for feminism, especially in the workplace. Throughout history, social movements have created community through shared passion for a cause, and desire to make a better future, which is why many see a correlation between modern movements and those from the past.