Design

Visa Cashless World Report

Innovations for a Cashless World by Visa

It isn’t every day we get asked to create an immense, comprehensive report (over 80 pages) for one of Visa’s most important initiatives — Innovation for a Cashless World. It was both an opportunity and a challenge. An opportunity to prove that the trust Visa placed in LOOK for such a key global project was not misplaced. A challenge to push the Innovation Center Brand Guidelines further, make the data and analytics more visually global in nature, and most importantly, weave together one united story from numerous viewpoints and subject matter authors. 

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Website Designs: from concept to reality

Check out our video featuring a snapshot of some of our website design projects for business small and large! Want to learn more? Click here or send us an email to contactus@look-agency.com.

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How web design has changed over the past 10 years

How web design has changed over the past 10 years

With the tremendous rise in internet usage over the past ten years, it is essential for companies to have an online presence. The high volume of online traffic is providing new content every day. With this, web design needs to stay current and in order to keep audiences engaged with user-friendly, responsive design. Below, we explore current web design trends and those that are outdated.

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Social Movements

Branding Social Movements

Social movements are a part of the historic landscape and are ever present in popular culture today. These movements can occur as a public reaction to significant events—either positive or negative—as a reaction to changing laws or traumatic events, creating a community to stand in solidarity with. Strong imagery, color palettes and phrases have followed some of these causes through their own history, and help us recognize a particular social movement in a variety of ways, on shirts, in parades, and through social media.

For example, Donald Trump’s “Make America Great Again” slogan was pulled from Reagan’s presidential campaign message of “Let’s Make America Great Again” intentionally to create a correlation between these two politicians to create a sense of comfort with those who supported Reagan as a president. References, such as this, can bring a sense of reconnection to audiences; Trump was not the first to do this. Rosie the Riveter, originally a cultural icon to represent women working in the factories during WWII, has since become a symbol for feminism, especially in the workplace. Throughout history, social movements have created community through shared passion for a cause, and desire to make a better future, which is why many see a correlation between modern movements and those from the past.

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