Business + Tech

Visa Cashless World Report

Innovations for a Cashless World by Visa

It isn’t every day we get asked to create an immense, comprehensive report (over 80 pages) for one of Visa’s most important initiatives — Innovation for a Cashless World. It was both an opportunity and a challenge. An opportunity to prove that the trust Visa placed in LOOK for such a key global project was not misplaced. A challenge to push the Innovation Center Brand Guidelines further, make the data and analytics more visually global in nature, and most importantly, weave together one united story from numerous viewpoints and subject matter authors. 

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Website Designs: from concept to reality

Check out our video featuring a snapshot of some of our website design projects for business small and large! Want to learn more? Click here or send us an email to contactus@look-agency.com.

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Conviva Infographic

Client Spotlight: Conviva

The hottest video platform company in the next generation of TV asked LOOK to create their “Market Year in Review” completely in infographics. It was a creative challenge we love to take on — one that mixes both sides of the brain — data and design.

We started first by establishing a brand style for all of the companies core icons like “ viewer data, viewing time, plays, concurrency, devices, etc., in both color and design. If you don’t know what all these terms mean, you certainly will now that we created simple illustrative icons to represent each solution.

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Minimalist logo brands that are ruling the world

Minimalist logo brands that are ruling the world

“That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

Steve Jobs highlights an extremely important point about simplicity in design; complexity can cloud a consumer’s perception of a logo. From search giants to entertainment apps, to the popular tech brands, companies have been updating their brand to keep up with the latest minimalist, flat style. Some companies are creating their designs internally, while there are still a fair amount of known brands who have outsourced to well-known agencies like Pentagram and Design Studio. Here is a breakdown of six universally popular brands that have since redesigned their own mark successfully in order to stay relevant in this hyper-visual world.

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Visa Diversity Campaign

Women Making a Difference

It was recently brought to our attention how proud we should be, having built and thrived in our industry for over 17 years as a women-owned and operated creative agency. In recent news—with what seems to be a wave of career challenges for our gender—we need to stand proud and be loud. It was upsetting to read the recent article in The New Yorker about Silicon Valley’s dramatic pay imbalance for females.

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  • Brocade
  • Brocade advertising
  • Brocade branding
  • Brocade Style Guide
  • Brocade logo

Brocade: Making a Powerful Marketing Impression

When Silicon Valley is your neighborhood, you live and breathe tech. From start-ups to big brands like Brocade, we help tech companies solidify their image and make a powerful marketing impression. Collateral, online advertising, videos, tradeshows, PowerPoint, you name it, Brocade counted and trusted us to be their bullpen agency for anything and in every medium.

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