Advertising

May 22, 2018 In Advertising, Branding, Design

From Brain to Brand: 5 Essentials to Build Your Brand from Scratch

There is so much to be inspired by every single day, whether you’re browsing though social media, walking down the street, looking at public as you contemplate your brand and start to doodle logo designs. But how can you get that brand idea from your head to reality? It’s not as daunting as you think. If you’re building a brand from scratch, you’ll need to consider the following five essentials. We think it will help.

March 22, 2018 In Advertising, Branding, Business + Tech, New Work

Client Spotlight: Conviva

The hottest video platform company in the next generation of TV asked LOOK to create their “Market Year in Review” completely in infographics. It was a creative challenge we love to take on — one that mixes both sides of the brain — data and design.

We started first by establishing a brand style for all of the companies core icons like “ viewer data, viewing time, plays, concurrency, devices, etc., in both color and design. If you don’t know what all these terms mean, you certainly will now that we created simple illustrative icons to represent each solution.

March 6, 2018 In Advertising, Branding, Business + Tech

Minimalist logo brands that are ruling the world

“That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

Steve Jobs highlights an extremely important point about simplicity in design; complexity can cloud a consumer’s perception of a logo. From search giants to entertainment apps, to the popular tech brands, companies have been updating their brand to keep up with the latest minimalist, flat style. Some companies are creating their designs internally, while there are still a fair amount of known brands who have outsourced to well-known agencies like Pentagram and Design Studio. Here is a breakdown of six universally popular brands that have since redesigned their own mark successfully in order to stay relevant in this hyper-visual world.

December 20, 2017 In Advertising, Branding, Design, Marketing, Retail

Uno, dos, tres, cuatro, cinco

LuLu’s Mexican Food has relied on LOOK to help deliver authentic, fresh creative since their first restaurant opened on the Alameda in Menlo Park in 2005. We are excited to help celebrate their most recent launch of LuLu’s in Campbell — their fifth location. We help with all the fun stuff like digital marketing campaigns, creating their “Salsa Galsa” customer centric platform, in store menus, gift cards, apparel, etc. — basically, anything and everything that involves their brand which is truly clever and all organic!

December 13, 2017 In Advertising, Branding, Design, Marketing, Retail

Is the tchotchke dead?

As an agency that’s been around for close to 18 years, we have fond memories of the proliferation of giveaways, premiums, trinkets, baubles, knick-knacks, and doodads, which were thought to garner attention and possibly brand awareness “ back in the day”. I mean, if I’m drinking my morning coffee out of a mug with your company’s logo on it, won’t I be building your brand? What about that USB drive you sent me some years back that sits in my drawer fully branded. Was I indebted to you somehow? Should I have given you my business?

El Camino Healthcare District Hypertension Campaign

December 6, 2017 In Advertising, Healthcare, Marketing

Raising awareness can save lives

Many times clients come to us with the request to help them increase brand or product awareness in order to gain market share.

El Camino Healthcare District came to LOOK to help them create a public awareness campaign in order to SAVE LIVES in their community. High blood pressure (hypertension) is called the “silent killer”. Many times, there are no symptoms, and the only way people can protect themselves from a heart attack or stroke is to KNOW their blood pressure, and to take steps to lower it if they are at risk.

August 28, 2017 In Advertising, Branding, Marketing, Retail

Lulu’s Mexican Restaurant: Marketing That’s Muy Caliente

LuLu’s Mexican Restaurant created an organic an authentic menu that sets them apart compared to other local chains. Each item is made fresh at the time of the order. LOOK approached building their Brand with the same attention to detail. We have created original campaigns for their digital, social media and loyalty rewards programs along with numerous other retail items including in store and outdoor signage, menu’s, gift cards, advertisements, employee apparel and adverting.

August 7, 2017 In Advertising, Branding, Design, Digital, Education

School Branding & Websites: Enhancing admissions with standout websites

What makes a school special? What lives at the core of its brand? How are they different? At LOOK, we’re experts in uncovering these answers and expressing them to the world. But more than just a branding exercise, in education, re-branding has to be a collaborative process. We work closely with school leadership to capture the essence of each school, and then we oversee the entire redesign from branding and messaging to site design and photography. This high-touch approach adds up to powerful admissions impact.

July 24, 2017 In Advertising, Design, Healthcare, Marketing

Natus: New campaign for newborn care

Natus Newborn Care, a cutting-edge medical products manufacturer, turned to LOOK to find better ways to visually connect with their nursing customers and to tell the story of their heritage and leadership. From icons to video to online advertising, we helped them get the word out.