Advertising

Brain to Brand

From Brain to Brand: 5 Essentials to Build Your Brand from Scratch

There is so much to be inspired by every single day, whether you’re browsing though social media, walking down the street, looking at public as you contemplate your brand and start to doodle logo designs. But how can you get that brand idea from your head to reality? It’s not as daunting as you think. If you’re building a brand from scratch, you’ll need to consider the following five essentials. We think it will help.

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top 5 website best practices for 2018

Out with the Old, In with the New: Web Design in 2018

Web design is becoming an increasingly popular requirement for brand, company and individual success. Why? Everyone is attached to some sort of a device because of work or personal use. People communicate through WiFi, whether that is through platforms like iMessage, Facebook Messenger or Instagram Direct Messaging. The only way to keep us engaged these days is through interactive web experiences.

How do I, as a company or brand, engage users effectively? There are several ways to accomplish this successfully; sometimes it involves paying a large sum to someone who can make your site beautiful and ever present on the World Wide Web, but most of the time, some of these can be done through hosting sites and with a little finagling of your web design.

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Conviva Infographic

Client Spotlight: Conviva

The hottest video platform company in the next generation of TV asked LOOK to create their “Market Year in Review” completely in infographics. It was a creative challenge we love to take on — one that mixes both sides of the brain — data and design.

We started first by establishing a brand style for all of the companies core icons like “ viewer data, viewing time, plays, concurrency, devices, etc., in both color and design. If you don’t know what all these terms mean, you certainly will now that we created simple illustrative icons to represent each solution.

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Minimalist logo brands that are ruling the world

Minimalist logo brands that are ruling the world

“That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

Steve Jobs highlights an extremely important point about simplicity in design; complexity can cloud a consumer’s perception of a logo. From search giants to entertainment apps, to the popular tech brands, companies have been updating their brand to keep up with the latest minimalist, flat style. Some companies are creating their designs internally, while there are still a fair amount of known brands who have outsourced to well-known agencies like Pentagram and Design Studio. Here is a breakdown of six universally popular brands that have since redesigned their own mark successfully in order to stay relevant in this hyper-visual world.

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LuLu's T-Shirt Comp Design

Uno, dos, tres, cuatro, cinco

LuLu’s Mexican Food has relied on LOOK to help deliver authentic, fresh creative since their first restaurant opened on the Alameda in Menlo Park in 2005. We are excited to help celebrate their most recent launch of LuLu’s in Campbell — their fifth location. We help with all the fun stuff like digital marketing campaigns, creating their “Salsa Galsa” customer centric platform, in store menus, gift cards, apparel, etc. — basically, anything and everything that involves their brand which is truly clever and all organic!

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El Camino Healthcare District Hypertension Campaign

Raising awareness can save lives

Many times clients come to us with the request to help them increase brand or product awareness in order to gain market share.

El Camino Healthcare District came to LOOK to help them create a public awareness campaign in order to SAVE LIVES in their community. High blood pressure (hypertension) is called the “silent killer”. Many times, there are no symptoms, and the only way people can protect themselves from a heart attack or stroke is to KNOW their blood pressure, and to take steps to lower it if they are at risk.

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  • Lulus t-shirt
  • Lulus app
  • Lulus
  • Lulus Mexican Restaurant

Lulu’s Mexican Restaurant: Marketing That’s Muy Caliente

LuLu’s Mexican Restaurant created an organic an authentic menu that sets them apart compared to other local chains. Each item is made fresh at the time of the order. LOOK approached building their Brand with the same attention to detail. We have created original campaigns for their digital, social media and loyalty rewards programs along with numerous other retail items including in store and outdoor signage, menu’s, gift cards, advertisements, employee apparel and adverting.

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  • Cardinal Newman
  • Cardinal Newman High School
  • Castilleja School
  • For the Love of Learning Campaign
  • School branding
  • St Matthews School
  • School advertising

School Branding & Websites: Enhancing admissions with standout websites

What makes a school special? What lives at the core of its brand? How are they different? At LOOK, we’re experts in uncovering these answers and expressing them to the world. But more than just a branding exercise, in education, re-branding has to be a collaborative process. We work closely with school leadership to capture the essence of each school, and then we oversee the entire redesign from branding and messaging to site design and photography. This high-touch approach adds up to powerful admissions impact.

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