As an agency that’s been around for close to 18 years, we have fond memories of the proliferation of giveaways, premiums, trinkets, baubles, knick-knacks, and doodads, which were thought to garner attention and possibly brand awareness “ back in the day”. I mean, if I’m drinking my morning coffee out of a mug with your company’s logo on it, won’t I be building your brand? What about that USB drive you sent me some years back that sits in my drawer fully branded. Was I indebted to you somehow? Should I have given you my business?