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March 9, 2018 In Finance

LOOK helps Visa LOOK forward

Throughout the month of February, Visa celebrates Black History Month as part of their powerful diversity and inclusion initiatives. We are proud to have worked on this campaign two years running which is not only a chance to honor the achievements of the black community and reflect on the past, but to also examine how to demonstrate inclusion in our everyday interactions with one another and look forward.

March 6, 2018 In Advertising, Branding, Business + Tech

Minimalist logo brands that are ruling the world

“That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

Steve Jobs highlights an extremely important point about simplicity in design; complexity can cloud a consumer’s perception of a logo. From search giants to entertainment apps, to the popular tech brands, companies have been updating their brand to keep up with the latest minimalist, flat style. Some companies are creating their designs internally, while there are still a fair amount of known brands who have outsourced to well-known agencies like Pentagram and Design Studio. Here is a breakdown of six universally popular brands that have since redesigned their own mark successfully in order to stay relevant in this hyper-visual world.

February 14, 2018 In Design

Valentine’s Day by the numbers

Valentine’s Day is a day to celebrate all the loved ones in your life. At the same time, it’s a day that consumerism takes over as well. So to help you get a sense of how much, here’s a fun Valentine’s Day infographic we hope you enjoy!

December 20, 2017 In Advertising, Branding, Design, Marketing, Retail

Uno, dos, tres, cuatro, cinco

LuLu’s Mexican Food has relied on LOOK to help deliver authentic, fresh creative since their first restaurant opened on the Alameda in Menlo Park in 2005. We are excited to help celebrate their most recent launch of LuLu’s in Campbell — their fifth location. We help with all the fun stuff like digital marketing campaigns, creating their “Salsa Galsa” customer centric platform, in store menus, gift cards, apparel, etc. — basically, anything and everything that involves their brand which is truly clever and all organic!

December 13, 2017 In Advertising, Branding, Design, Marketing, Retail

Is the tchotchke dead?

As an agency that’s been around for close to 18 years, we have fond memories of the proliferation of giveaways, premiums, trinkets, baubles, knick-knacks, and doodads, which were thought to garner attention and possibly brand awareness “ back in the day”. I mean, if I’m drinking my morning coffee out of a mug with your company’s logo on it, won’t I be building your brand? What about that USB drive you sent me some years back that sits in my drawer fully branded. Was I indebted to you somehow? Should I have given you my business?