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Vis _Diversity Black History Month 2018

LOOK helps Visa LOOK forward

Throughout the month of February, Visa celebrates Black History Month as part of their powerful diversity and inclusion initiatives. We are proud to have worked on this campaign two years running which is not only a chance to honor the achievements of the black community and reflect on the past, but to also examine how to demonstrate inclusion in our everyday interactions with one another and look forward.

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Minimalist logo brands that are ruling the world

Minimalist logo brands that are ruling the world

“That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

Steve Jobs highlights an extremely important point about simplicity in design; complexity can cloud a consumer’s perception of a logo. From search giants to entertainment apps, to the popular tech brands, companies have been updating their brand to keep up with the latest minimalist, flat style. Some companies are creating their designs internally, while there are still a fair amount of known brands who have outsourced to well-known agencies like Pentagram and Design Studio. Here is a breakdown of six universally popular brands that have since redesigned their own mark successfully in order to stay relevant in this hyper-visual world.

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LuLu's T-Shirt Comp Design

Uno, dos, tres, cuatro, cinco

LuLu’s Mexican Food has relied on LOOK to help deliver authentic, fresh creative since their first restaurant opened on the Alameda in Menlo Park in 2005. We are excited to help celebrate their most recent launch of LuLu’s in Campbell — their fifth location. We help with all the fun stuff like digital marketing campaigns, creating their “Salsa Galsa” customer centric platform, in store menus, gift cards, apparel, etc. — basically, anything and everything that involves their brand which is truly clever and all organic!

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