Social movements are a part of the historic landscape and are ever present in popular culture today. These movements can occur as a public reaction to significant events—either positive or negative—as a reaction to changing laws or traumatic events, creating a community to stand in solidarity with. Strong imagery, color palettes and phrases have followed some of these causes through their own history, and help us recognize a particular social movement in a variety of ways, on shirts, in parades, and through social media.
For example, Donald Trump’s “Make America Great Again” slogan was pulled from Reagan’s presidential campaign message of “Let’s Make America Great Again” intentionally to create a correlation between these two politicians to create a sense of comfort with those who supported Reagan as a president. References, such as this, can bring a sense of reconnection to audiences; Trump was not the first to do this. Rosie the Riveter, originally a cultural icon to represent women working in the factories during WWII, has since become a symbol for feminism, especially in the workplace. Throughout history, social movements have created community through shared passion for a cause, and desire to make a better future, which is why many see a correlation between modern movements and those from the past.