BLOG

How web design has changed over the past 10 years

How web design has changed over the past 10 years

With the tremendous rise in internet usage over the past ten years, it is essential for companies to have an online presence. The high volume of online traffic is providing new content every day. With this, web design needs to stay current and in order to keep audiences engaged with user-friendly, responsive design. Below, we explore current web design trends and those that are outdated.

READ MORE

1
StarVista Website Design

Creating a brand and website that shines

StarVista has been helping people throughout San Mateo County navigate life’s challenges for over 50 years. Not only is StarVista an essential program that serves our local community, but they also provide thought leadership that supports people across the country. We were thrilled to be selected by the non-profit to refresh their brand, messaging and website because we are ‘neighbors’ in our community, and it is one of our passions to enable non-profits to market their services in a brighter light!

READ MORE

1
Social Movements

Branding Social Movements

Social movements are a part of the historic landscape and are ever present in popular culture today. These movements can occur as a public reaction to significant events—either positive or negative—as a reaction to changing laws or traumatic events, creating a community to stand in solidarity with. Strong imagery, color palettes and phrases have followed some of these causes through their own history, and help us recognize a particular social movement in a variety of ways, on shirts, in parades, and through social media.

For example, Donald Trump’s “Make America Great Again” slogan was pulled from Reagan’s presidential campaign message of “Let’s Make America Great Again” intentionally to create a correlation between these two politicians to create a sense of comfort with those who supported Reagan as a president. References, such as this, can bring a sense of reconnection to audiences; Trump was not the first to do this. Rosie the Riveter, originally a cultural icon to represent women working in the factories during WWII, has since become a symbol for feminism, especially in the workplace. Throughout history, social movements have created community through shared passion for a cause, and desire to make a better future, which is why many see a correlation between modern movements and those from the past.

READ MORE

1