The hottest video platform company in the next generation of TV asked LOOK to create their “Market Year in Review” completely in infographics. It was a creative challenge we love to take on — one that mixes both sides of the brain — data and design.
We started first by establishing a brand style for all of the companies core icons like “ viewer data, viewing time, plays, concurrency, devices, etc., in both color and design. If you don’t know what all these terms mean, you certainly will now that we created simple illustrative icons to represent each solution.
Why not hire an Agency that not only is part of a global effort to be D+I compliant, but also has experience working for Fortune 500 companies on their latest campaigns?
International Women’s Day, Black History Month, Pride — All companies, no matter what size, need to seek diversity, create inclusion and drive profits. Studies show that diverse workplaces are more productive and profitable. Many companies have already adopted policies to become more LGBT (lesbian, gay, bisexual and transgender) inclusive as seen in our recent Pride campaign for Visa. That campaign helped us procure a new website project for San Mateo County’s Pride Center — the first of it’s kind outside a major city!
That was the question Visa challenged us with this year once the #PressforProgress was announced as the international theme for Women’s Day. We became their go-to creative Agency partner last year when inclusion became a global topic!
Clients — regardless if they’re large or small — can sometimes be vague and somewhat unrealistic when it comes to design guidance and requests. We love our clients, and they mean well, but often we live in two different worlds. Part of a good agency partner is not only design but also educate.
Regardless of the reason, here are the top ten client requests we hear too often, yet secretly cringe when we get them.