LOOK Takes Design by the Horns!
Finjan, a cybersecurity pioneer, was ready to launch their patented new VPN service. They had a name, “Invincibull”, and hired LOOK Agency to take it from there. Our job was to design a website and an app that would enable (mainly) men to stay anonymous online while traveling for business. It turns out that this group likes to indulge in fun and decadent past times while on the road. This could be anything from streaming European soccer games to watching the latest Hollywood hit movie.
In order to attract this audience, our LOOK team knew that our approach needed to be fun, direct and totally unique in order to get attention in this very competitive space. The strategy was also to go with a more masculine personality. We developed the positioning, “What happens in VPN, stays in VPN” to play off the Vegas lifestyle appropriate for these travelers, who wanted to keep their online activity private.
Vince the bull was created and brought to life with an original illustration that was animated throughout the platform to showcase a variety of VPN features,”Unhack-a-bull”, “Untrack-a-bull”, “Watch-a-bull”, etc. Very creative content coupled with very creative design and illustration was a winning combination for our client and for our LOOK team — and that’s no bull!
Check out the full website here!