How web design has changed over the past 10 years
With the tremendous rise in internet usage over the past ten years, it is essential for companies to have an online presence. The high volume of online traffic is providing new content every day. With this, web design needs to stay current and in order to keep audiences engaged with user-friendly, responsive design. Below, we explore current web design trends and those that are outdated.
Over the past several years, design has become more “flat” and minimalist, changing the look of icons, buttons and other interactive web elements. Designers are perceiving dimension differently, creating a cleaner look that is integrating seamlessly into modern websites.
Tiled background images are still used, but do not engage audiences as much as a larger header image. Most people crave large visuals, which is why many web designers have transitioned to giving sites a wider banner to display images or graphics.
Color has the power to evoke a variety of emotions from audiences. Because too broad a color palette can be overwhelming, designers are using more muted palettes with one or two bright colors. A “pop of color” can establish a content hierarchy, and interest.
Fonts can give a website a unique look and feel, depending on the serif, style and case. Because Arial and Times New Roman were very popular when Macs and PCs initially incorporated font usage in their operating systems, everyone was using them, resulting in their ultimate overuse. Since then, a wider range of web-friendly fonts have become available. Now, web designers can explore many different fonts, which expands design options greatly.
Today, responsive design more important than ever. People are spending more and more time on their phone. Websites have adapted by providing user-friendly design tailored to their mobile devices. With this in mind, designers have developed a mobile-first attitude when designing websites.
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