All Graphic Designers Are Not Created Equal
“Graphic Designer” is an umbrella term for professionals who offer a wide range of creative services. Designers all possess common skills, but many have specialties that the market requires based on the job at hand. The many sectors of design all serve different purposes depending on client needs. For example, you would not want a product designer creating and animated illustration for your video project. It’s important to understand the eight categories of Graphic Design in order for you to get the right designer for your project.
A visual identity is the lynch pin of the brand. It is made up of a logo and/or word mark, colors, fonts, and image style. These graphic elements, when taken together, visually communicate the brand to the market place. These elements culminate in a brand style guide, which will be used as a guide to express the brand within consistent standards.
Advertising / Marketing
Advertising and marketing are key to the long-term success of the company. Digital and print ads across many media channels support brand awareness, and build brand equity and loyalty. Graphic design is crucial to creating compelling ads and marketing campaigns, which communicate key messages and brand attributes to the market consistently.
User interface (UI) and user (UX) designers are essential in defining how a user interfaces with a device, application or website. These specialized designers utilize both the right and left side of their brains to create a user-friendly experience. Their skill is so important in determining whether the user has a positive experience with the brand.
Both digital and print publications (magazines, books, catalogs, newspaper and newsletters) are important communication tools that require designers skilled in information hierarchy, layout, photography and digital and print production.
Wine bottles, cracker boxes, body wash, lip balm are just a few of the millions of products that need package design. Package designers have special skills that require expertise in design and print. Often working in three dimensions, their work is much like industrial design. Well-designed packages are important brand communicators and often determine how well a product will sell.
What makes gifs, video games, animations, trailers and promotional videos engaging is the action of the graphic itself and the interaction with the viewer. Designers work in a very dynamic media, making the action a key part of the overall design experience.
Illustration is not technically classified as “Graphic Design”, but it is a very important skill for every designer to develop to some degree. With the advent of BIG DATA, clients are asking designers to illustrate visual “sound bites”, which present the information in a visual format that is easily understood as a infographic.
Do you have the right designer for your project?