Out with the Old, In with the New: Web Design in 2018
Web design is becoming an increasingly popular requirement for brand, company and individual success. Why? Everyone is attached to some sort of a device because of work or personal use. People communicate through WiFi, whether that is through platforms like iMessage, Facebook Messenger or Instagram Direct Messaging. The only way to keep us engaged these days is through interactive web experiences.
How do I, as a company or brand, engage users effectively? There are several ways to accomplish this successfully; sometimes it involves paying a large sum to someone who can make your site beautiful and ever present on the World Wide Web, but most of the time, some of these can be done through hosting sites and with a little finagling of your web design.
1. Good SEO
Search engines are becoming smarter in terms of recognizing faces and some types of content, but the vast majority of search engines don’t perceive content the same way that people do. SEO — Search Engine Optimization — allows websites to comprehend the content that a user provides based on structured clues that are linked to the content. The better a site’s SEO, the easier it is for a search engine to understand what a site contains. The keywords that people search on Google allows them to find the best matches to the search. With strong SEO, the higher the chances are that a company’s site will be seen as a result compared to if the SEO was weak or nonexistent.
2. Fast loading
How many times have you reached a website, and the content (photos, copy) does not load immediately? The average attention span has decreased with the uprise of technology, so it is essential that a brand’s site is speedy. Most of the time, the web manager needs to just use reduced size images, as images are typically the main culprit for slow sites. In other instances, a company might just need to contact the hosting provider to evaluate server space.
3. Engaging visuals
Visuals are extremely important in successful web design because they are the first element that a user sees on a web page. This said, the photos, graphics and icons should echo what the content is conveying, making it smart, intentional and effective. Colors, typography and graphics can all combine to form interactive, visual experiences for users and play a huge role in the design of a website. Apps like Instagram have made individuals more visually driven and motivated, so it is essential for companies and brands to stay progressive and keep audiences engaged.
4. Ability to become mobile
Responsive web design is extremely important. With high smartphones and computer usage by a large portion of the population, individuals are able to visit any website at any time via phone, tablet, laptop or desktop computer. Some think of “web-first,” but it’s integral that site builders do not ignore mobile design. Lack of responsivity with decrease mobile, and sometimes web, traffic. Keep mobile in mind when designing so audiences, whether on the go or at the computer, can interact with the website with ease.
5. Social media
As mentioned previously, social media has flourished over the past few years, and several individuals are connected to one another through various platforms of social media, including Instagram, Twitter, Facebook and even Pinterest. To increase reach and brand awareness, it is essential for companies and people who manage brands to have an active social presence. Through social media, one can direct traffic to their website, and websites can redirect audiences back to social accounts to continue creating a successful brand-audience relationship.
Ultimately, these five elements can all contribute to drive more traffic to a website, increase brand awareness and help convey a brand’s mission and values to audiences, including potential clients and employees. Building a website takes time, so it is important for web managers to continue maintaining the site on a regular basis to keep up with design trends, changes in search engine algorithms and mobile users world-wide.