Is the tchotchke dead?
As an agency that’s been around for close to 18 years, we have fond memories of the proliferation of giveaways, premiums, trinkets, baubles, knick-knacks, and doodads, which were thought to garner attention and possibly brand awareness “ back in the day”. I mean, if I’m drinking my morning coffee out of a mug with your company’s logo on it, won’t I be building your brand? What about that USB drive you sent me some years back that sits in my drawer fully branded. Was I indebted to you somehow? Should I have given you my business?
Perhaps water bottles still work (metal of course). After all, we all are proud to display our commitment to healthy water consumption, so your logo on that may be nice if it isn’t brought home and commandeered by a brand unaware spouse.
Marketing that was once tactile is now digital. Is that the issue? Is there a digital equivalent to a Tchotchke? I don’t have the answer, but maybe you do?
In the meantime, I may have a Frisbee with your logo on it in my garage!