Yew Chung International School

In a market filled with top-notch private and public elementary schools, Yew Chung International School needed to stand out as an ideal combination of Eastern and Western education. YCIS turned to LOOK to create admissions materials and messaging that showcased the benefits of a bilingual education for all kids from all ethnic backgrounds. LOOK developed the positioning statement “Give them the world,” and created a striking suite of recruitment material that resonated with their sophisticated globally-minded parent population.

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